Tag: Viewer Engagement

Viewer Engagement refers to the interaction and participation of an audience with content, particularly in the context of media, such as videos, articles, or social media posts. It encompasses various metrics and behaviors that indicate how actively viewers are consuming and responding to content. This can include activities like commenting, liking, sharing, watching duration, and return visits. High viewer engagement suggests that the content resonates with the audience, capturing their interest and prompting them to participate, while low engagement may indicate a lack of connection or relevance. Measuring viewer engagement is crucial for creators and marketers as it provides insights into audience preferences and content effectiveness, informing strategies for improvement and targeted outreach.